For the most part, the NHL’s collaboration with Stan Lee of Marvel Comics, in what has been named the “Guardian Project,” has been a disappointing one. An interesting idea with children in mind, the marketing tool for the 2011 All Star Game in Carolina lacks true imagination.
In summary, every couple of days the Guardian Project Facebook page uses fan votes to unlock an illustration of each team’s guardian, done by Marvel. The Flyers have been handed “The Flyer.”